Introduction:

Branding is extremely important for someone who is willing to start up his business. Branding of a product or service comprises of a  name, term, design, genre and so many of the facts that defines a brand. Branding techniques are the attributes which distinguishes your services from that of the other. So keeping all these factors in mind, you need to design your own brand which is worth the risk to start up with. A brand not only represents a business, but it also embarks a mark over the customers who helps in building of a brand and makes brand popular.

Functions of a brand:
The functions of a brand are identification, practicality, guarantee, optimization, continuity and ethics. brand positioning, brand promotions , marketing and advertising, are the key tools to make a brand popular.

Important aspects of a brand:
It’s the trademark which is also a part of forming any brand which gives legal protection because it is capable of exclusive appropriation and marketing of the brand.

10 Branding Tricks and Techniques That Every Business Should Implement:-

1. Targeting audience for the product- Well to be precise, you need to identify the section of the society we are targeting for our product. Whenever there is a brand or product launch its actually based on the class of people we are targeting to build the brand.                                                                                                                                                                                                  
2. Market Research- It’s the the epitome of every start up business that undergoes while growing up. If we are not aware about the demands of our products existing and whether or not will it be profitable in the market. Therefore supply of the product is totally based on how constructive the research is.  Market reseacrh is extremely important to make brand popular and build the brand.                                                                                                      
3. Developing a proper website and Brand Logo- An effective brand website reveals how the audiences are convinced product management tools. It would certainly be a disastrous propaganda if the website sends wrong information to people. And a logo is an important tool in brand identity, which will help to communicate our objectives to the audience. Therefore to promote business it should be meaningful and well understandable to the target audience and not to please the company partners. 
4. Maintaining a consistency and flexibility- So now you are wondering how you can maintain consistency for the brand. Its nothing but you have to be loyal and competent. You can never compromise with the quality in order to cope up with quantity. Whereas flexibility stands for the factor where you need to strengthen the low cost effectiveness of your brand.                           
5. Develop your brand positioning- If we were to understand on what position in the market our brand stands, a well customised brand positioning is urgent. Once you learn to read the minds of your audience, you can become the king of the kingdom. Brand positioning helps to grow an enormous look upon your competitors and how they are trying out to beat you up in the market.                          
6. Building an online community – Social media has been a great tool of marketing nowadays. It’s the most generous and intimidating tool of marketing. Be it through email, social media influencers, you tubers, bloggers, it has paved a long way since the decade. Moreover, gathering people from far and beyond is easier when you are walking the stairs of the internet. lastly, creating a brand position seems to be easier.       
7. Treat your customers needs just as yours- Once you have your product to a certain customer and he/she gets satisfied with the product, its where the half battle is won. Loyalty, the greatest achievement you can acquire to build a brand and run successfully for a long term. The customer service relationship is vital as you will need to keep a personal touch in your voice and connect them on a regular basis via social media and messages and emails.                                                             
8. Advertisement- Advertising you brand by a famous face will again be off tremendous success as it would lead to the generation of certain sense of faith. Whenever we see our favourite stars or a cricket player advertising for a product, we start believing in the credibility of it. That’s how it hepls in forming the face of the product and leads to a great brand positioning in the market.         
9. Brand equity factors- Isn’t it an achievement if the customers are willing to pay just by the name of your brand? Indeed it is! The trust and faith that has been won by millions would fetch huge dividends. Brand equity is the organizational value which pays off in the end and fights every odds to achieve success and leads. Nowadays logo populality can fetch new heights of success in the market.                                                                                     
10. Innovation and Variation is the ultimate goal- For a brand stands strong in the market if you possess a keen desire towards innovation of products in the long run. It helps in keeping the audience engaged to a particular brand. It excites them to try on a new product as soon as it arrives in the market. The market also accelerates for a wide range of variety among the product. So it’s the soul responsibility of the brand to keep hold of the audience with exclusive range of products and services. To make a brand popular, innovation and rejuvenetion of branding is essential.